----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- February 13, 2007 SearchReturn Issue #116 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- FEATURED POST -- // "Nice Title" ~ Michael Zerman ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- ==> Nice Title From: Michael Zerman <> Hi Disa Just a little example of how a good title can work if all four of the copy-writing, keywords, domain name and title-length are well handled. I'm a member of an Australian sports organisation (community- based, non-professional) that is involved with Bodysurfing. That's bodysurfing in the ocean water, not in a mosh pit. Nor is it about "bodyboarding", which involves riding a thin spongy mat, and is also known as "boogie boarding". The organisation's site (managed from Adelaide, Australia and hosted in Brisbane, Australia) returns "above the fold" results from many country-specific Google sites (eg, US, France, Brazil and the UK) which I attribute to a fair degree to the main title tag's content. I wrote this tag to incorporate words which are used by a majority of searchers seeking info about bodysurfing & related sites, while recognising that in the Title tag, *only* the explicit version of a word is returned for a search. So I used the words bodysurf, bodysurfer and bodysurfing to write the tag as: <title>Bodysurfing Australia Incorporated - representing Australian bodysurfers in the world bodysurf community.</title> Of course, the reality that the domain name included one of the words, namely "bodysurfing" is, of course, a great help in returning good results. http://www.bodysurfing.com.au Regards, Michael Zerman Adelaide, Australia ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2007 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------