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News: Google Sun, Link Building, Spamware Outted

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Detlef Johnson                                       SearchReturn
               http://www.searchreturn.com
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October 4, 2005                                        Issue #003
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                   .....IN THIS DIGEST.....

// -- FEATURED POST -- //

         "Link Building"
                 ~ Chris Nielsen

// -- CONTINUING DISCUSSION -- //

         "Link Building"
                 ~ Lee Odden
                 ~ Aaron Wall

// -- ESSENTIAL NEWS -- //

         "Google Sun Partnership"
         "Online Office Killer Apps"
         "Spamware Outted"


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// -- FEATURED POST -- //

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==> TOPIC: LINK BUILDING

"So, what motivates you to link to another site?"

From: Chris Nielsen 

These days, mostly money. Or if I want to be nice to someone, who
maybe has a new site and needs some exposure. And ok, if I really
think the site is a good resource for my visitors I will also
link to it.

But that's it and I don't have "links" pages and don't practice
"link building" for clients, other than submitting their site to
about 180 places. I guess that could be seen as link building,
but the point is not so much to get links to increase PR and
maybe get traffic, but get traffic directly from the sites that
link to you.

I'm glad you also appreciate content, because it's really all I
focus on for the most part. It works, and it's something you have
complete control over. I prefer [not to depend] on others for
links, or the changing effects of having those links.

Thank you,
Chris Nielsen
www.Sknil-Links.com

 


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// -- CONTINUING DISCUSSION -- //

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==> TOPIC: LINK BUILDING

From: Lee Odden 

I guess this might be different than a regular web site, but I
get several PR firm pitches a day on online/search/interactive
products and services on Online Marketing Blog and I link to
whatever makes sense and what I have time for.  I will absolutely
link to a resource based on my perception of it's usefulness.
This has everything to do with the reader and not so much to do
with SEO though.

Otherwise, I link out to authority sites as part of a strategy
and ignore 99% of unsolicited link requests. Once in a while,
someone sends a useful resource link request and I have linked
out, but that's an exception and not the norm.  Successful link
requests are very much like a successful pitch from a PR person.
Relevant, concise, thought out and personalized is all good.  For
one way IBL, content syndication with releases and articles plus
social book marking are a fun alternative.

Lee Odden

TopRank Online Marketing
http://www.toprankresults.com
Online Marketing Blog
http://toprank.blogspot.com

 


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==> TOPIC: LINK BUILDING

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From: Aaron Wall 

As a blogger, sometimes linking through to another site means
they may link back or you may get links from a wide variety of
other sites.

Most sites in our industry are 6 page salesletter sites though,
and those are hard to link to unless you know and like the person
on the other end of the link. I think lots of links flow out of
people hanging out and chatting at conferences.

Aaron Wall

 


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// -- ESSENTIAL NEWS -- //

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==> Google Sun Partnership

http://www.searchreturn.com/digest/refs003.shtml

Essentials: One should never count Microsoft out entirely. This
story, on the other hand, does just that. Google moves quickly to
capitalize on its userbase, leveraging their success with a Sun
partnership that could really spell trouble in Redmond.

 


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==> Online Office Killer Apps

http://it.slashdot.org/article.pl?sid=05/10/03/1057258

Essentials: More and more, people wonder whether Microsoft will
remain as relevant when desktop software starts to move online.
This story brings Yahoo! into the argument, space traditionally
held by the media star: Google.

 


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==> Spamware Outted

http://www.seroundtable.com/archives/002595.html

Essentials: Faking referrer data is not a new way to spam search
engines. Sending it to search engines to make a site appear hot
is a new angle.

 


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