Chris Sherman

Carefully Moderated by Disa

"SES moderator Disa Johnson resurrected the moderated discussion list that was once one of the few sources of regular interaction for the search marketing community back in the early days. The long-lost I-Search discussion list predated most search forums, and was a regular hangout for most of us back then.

Disa's new mailing list is named, appropriately enough, Search Return, and it has all the familiar trappings of I-Search. One of the nicest aspects of the list is that it's carefully moderated by Disa, so you only get on-topic, thoughtful posts in the mailings. As it was in its earlier incarnation, I-Search's format offers a sane, intelligent, pleasant reading experience. Discussions are broken up into sections and each one has its own email address that allows subscribers to respond directly to a specific discussion topic." Chris Sherman