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SEO for Developers by Detlef Johnson

Major update: I've been hired by Jim Boykin of Internet Marketing Ninjas as a technologist to launch a service providng performance optimization that improve Core Web Vitals scores without the need for developers to get involved by using Cloudflare's security and CDN services with its edge computing capability.

5 ways to level up your Vim skills

Level up your Vim skills and kick your text editor up a notch with a few fun tricks.

Markdown rendering tool

Powered by VueJS a helpful little markdown editor is handy for your readme.md at GitHub and wherever else.

Head request response tool

Headlines


Google
Jon Swartz / MarketWatch
Alphabet reports Google advertising revenue down 4% YoY from $61.2B to $59B, below analyst estimates of $60.4B, and Google Search revenue down 2% YoY to $42.6B  —  Alphabet Inc.'s stock initially slipped in extended trading Thursday after it missed slightly on revenue and earnings in a ho-hum quarterly result.

Google
Todd Spangler / Variety
YouTube's ad revenue dropped 7.8% YoY from $8.63B to $7.96B in Q4, below analyst estimates of $8.2B  —  Alphabet, parent company of Google and YouTube, turned in fourth-quarter 2022 earnings that missed analyst estimates, as YouTube's ad revenue again notched a year-over-year decline.

Google
Alphabet
Alphabet reports Q4 revenue up 1% YoY to $76B, net income down 34% YoY to $13.6B, Google Cloud revenue up 32% YoY to $7.3B, and employees up 22% YoY to 190,234  —  MOUNTAIN VIEW, Calif. - February 2, 2023 - Alphabet Inc. (NASDAQ: GOOG, GOOGL) today announced financial results for the quarter and fiscal year ended December 31, 2022.

Google
Ben Thompson / Stratechery
Q&A with ad expert Eric Seufert on Meta's Q4 earnings, rising ad load, ATT, Reels, the Google-Meta duopoly, Amazon, EU regulations, Google's DOJ case, and more  —  An interview with Eric Seufert about Meta's earnings, the ATT recession, new European regulations, and the DOJ-Google antitrust case.

Javascript Indexing Details

Good extra information on SEO for JavaScript Indexing, including feedback on Angular, React, and Vue from Google's Martin Splitt. What's especially interesting is the ongoing discussion where Martin talks about indexing whereby he used to author a site which used a custom 404 page for the app page. The SEO consultant pointed this out to him and the rest is history.

SEO for JavaScript

The SEO for Developers column at Search Engine Land started in January. Tools on the back end for powering up interesting front end pieces like that are underway. It's an effort to build a proper Search Engine Land companion in Search Return. React and such is forthcoming but not until a need arises for content that begins largely static, however.

0day WordPress Security Woes

A security researcher dropping some 0days may have an axe to grind considering how bad the plugin ecosystem is. It has a "dizzying number of buggy, poorly-audited plugins in the WordPress repository."

The Prodigy Concert