I-Search #155: Responsive SEO Design

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                    I-Search Discussion List
            "Social Search Marketing and Technology"
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Moderator:                                          Published by:
Disa Johnson                                        Search Return
                 http://www.searchreturn.com
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February 05, 2013                                   I-Search #155
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             "Responsive SEO Design"
                         ~ I-Search



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==> Responsive SEO Design

From: I-Search <>

Discussion: What particular skills and or tech from traditional 
SEO do you find most useful for your social (search) marketing?
Author tags get applied. Fun tips are appreciated!

From the days of old-school SEO to the new, search has changed 
tremendously. We used to have lots of search engines. They all 
raced to be the best and Google won the day. Google gets all the 
hits and criticism with fairly awful results that have certainly 
not improved on the decade old idea of listing 10 blue links with 
snippets. Google works harder on its advertising platform, with 
Bing and Facebook hot on their heels. 

Google also took on more than they can chew with Apple. While 
Android dominates worldwide mobile phone installations, it makes 
them peanuts compared to the undisputed tech sector cash king.
Personalization and behavior targeting has taken the form of 
social search where they are behind Facebook in data collection. 
Google is threatened on all fronts including legal liability for 
hypocrisy in flouting privacy rules they vow to keep.

The techniques we use for search engine optimization have had to 
change dramatically in order to adapt to social search. What had 
been traditionally successful coding techniques have lost their 
effectiveness, returning us to an era of traditional web design 
that went before SEO. This took shape as social search began a 
short few years ago and picked up in 2012, the year of mobile. 
There are no signs it will slow as mobile adaptive SEO design 
becomes mobile responsive SEO design. It's as good a time as any 
to be a search geek.

Stay tuned,
I-Search

 


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