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Detlef Johnson's Biography


Editor at Large for Third Door Media I'm writing content about SEO for Developers. One from the original group of pioneering webmasters who established the professional SEO field more than 20 years ago, I've worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies.


I've got a strong understanding of Technical SEO and a passion for Web programming. As a noted technology moderator at the SMX conference series, I will continue to promote SEO excellence combined with marketing-programmer know-how.

Search Engine Land

The SEO for Developers Library.

I’m a web programmer, system administrator, and search industry guru. I invent creative ways to code and leverage what I know to improve the business of clients with specialized SEO programming and digital forensics applications.

I served as Director and HIPAA Security Officer with a team of 40 developers and specialists at Chicago Tribune. We produced over 100 websites the year we operated. We hosted secure sites for hospitals and clinics with sensitive personally identifying information (PI). I now offer a range of web developer services including business intelligence dashboards with customizable KPIs.

Smart programming and better digital marketing from Detlef Johnson, a well-known technology professional who has spent 25 years creating innovative code for many successful, secure websites is now available to you for the first time directly. After years running I-Search and moderating at conference events and working at large agencies, I now bring you all the trust, experience and historical perspective acquired over a long professional legacy, a legacy that you can independently verify. Don't wait! Get search return. Get started.

Winning a recorded debate in Australia (March 2007), an audience of SEO professionals voted more than 3 to 1 Detlef Johnson single-handedly defeated an opposing team made up of three Google and Yahoo search representatives. She inspires generations of SEO technology practitioners with ideas and skills that match her track record of success. It's smart to rely on experience from the likes of Detlef Johnson than to place the trust of your business in the hands of search engines. It's proved search engines can be kept in check. It's proved time and again that they need to be kept in check!

The most satisfying thing for me to do, especially as a marketing programmer, is to deliver the same look and feel of your fabulous website, the same feature set and with better performance which comes by using streamlined code minus bloat from unnecessary frameworks the original designers used. Modules of unused code calling server processes that as a result are sometimes slow-as-snails. Don't let the CPU clock cycles of your server software overheat your host! Less experienced programmers think they must rely on way too much stuff to achieve what they want. I've been able to deliver the same or superior quality with single digit percentages of oiriginal code. Watch me in response to your qualified RFP. I don't just answer to anybody. Hire me and I'll answer to you. That's a personal guarantee I can put in writing with my name all over it.

After solving chapter cryptogram puzzles within hours of reading the book, I was asked by Kevin Mitnick to produce tougher ciphers for the paperback edition of Ghost in the Wires. I created a nifty cryptography adventure with Kevin's ciphertext. We made the puzzles tougher than the hardcover ones which can be cracked pretty easily. Can you crack the paperback ones?

The Prodigy Concert