Technical SEO Background
In my career, I've became closely associated with the label: Technical SEO, or Tech SEO for short. Widely considered the "first gen SEO" programmer of note, I was sought after for content, consulting gigs, or as an employee. When after the first two Search Engine Strategies (SES) conferences Danny Sullivan asked me to moderate round tables for upcoming shows, he then regularly relied on me to keep discussions technically interesting.
A lot has changed since then. SEO changed. The world of programming for SEO changed dramatically. As always we have JavaScript on the browser, only now we also have JavaScript on the server with Node. Google launched the V8 JavaScript engine for processing. I've felt it necessary to improve SEO considerations regarding these programming innovations so that I can bring more what I know.
SEO for Developers
The conditions are right for a whole new SEO topic area, one that I'm calling SEO for Developers. I would like for myself to be closely associated with the new label, one that I'm establishing here, and with my new role at Search Marketing Expo (SMX), and especially as Editor at Large for Search Engine Land (where I'll be writing a weekly column). I'm not entirely shedding the Tech SEO label. I'm simply favoring SEO for Developers, a topic area focused on the startup or enterprise developer.