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----------------------------------------------------------------- I-Search Discussion List "Social Search Marketing and Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson Search Return http://www.searchreturn.com ----------------------------------------------------------------- February 12, 2013 I-Search #157 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- CONTINUING DISCUSSION -- // "Social Search Optimization" ~ Donna Fontenot ~ Moderator Comment ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> Social Search Optimization From: I-Search <> Discussion: What particular skills and or tech from traditional SEO do you find most useful for your social (search) marketing? Author tags get applied. Fun tips are appreciated! Donna Fontenot I'm glad I've been around long enough to have seen all of the Google changes, including how often they recommend one thing, only to turn around and recommend the opposite later on. It's this understanding of what Google generally wants, what Google says, what Google actually does, and what Google is and isn't capable of, that helps me strategize in the ever-evolving arena of search, social, local, mobile, and online marketing in general. Being able to think not only about what is good for the business and what is good for the user, but also what may or may not please the almighty G. is a skillset I wouldn't want to lose. ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- ==> Social Search Optimization Thanks for the talking points about my question "What SEO skills are you glad to have in today's social search optimization era." For me personally, I'll say that coding experience trumps all. Alongside that is included SEO writing capability of course, and general direct marketing experience with branding that I never would have had if I'd remained a developer alone. The one thing that makes me glad is that these skills have become innate. One of the few developers who actually marked up websites back in 1995 means that I have some HTML tricks I get to take along to today's CSS design sensibilities. I love the efficiency new frameworks bring. At the same time I'm glad I coded in the days when there were no frameworks, just coding languages. Other skills people said they were glad to have included keyword research, the clever use of keywords and the capability to spin content viral using social media. All these skills are things that were always available to the SEO, and often implemented by agencies on behalf of brands who have the financial muscle to test it. Today it's beyond cheap compared to those days. I think of the Old Spice guy successes. Tracking got a lot of discussion on the show. I agree that in terms of tracking social successes, there may be an element of brand test period today (healthy skepticism like in the old SEO days) tracking what success can be gleaned from stats, showing how social is going to return on the investment. The Old Spice guy was closely watched and measured. The fact is if they test a brand now including a strong focus on Google+ optimization the social search implications will be huge over the long haul. Best to measure that too. Are we glad we know Analytics from search and have it as an innate skill in the time of social search optimization? Gosh yes. The new generation of digital marketers have a learning curve to gain the hilltop SEO practitioners have years experience in already. That gives us a leg up. The thing is, tracking is not rocket science, so it still pays to be technically inclined. That means knowing the code and how search engines index versus relying solely on Wordpress plugins to do the SEO for you. That means rolling up your sleeves to look for advantages inside the code itself. That makes me think of SEO Responsive Design. ----------------------------------------------------------------- Stay Tuned. 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