I-Search #154

Social Search Optimization

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                    I-Search Discussion List
            "Social Search Marketing and Technology"
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Moderator:                                          Published by:
Disa Johnson                                        Search Return
                 http://www.searchreturn.com
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January 31, 2013                                    I-Search #154
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                   .....IN THIS DIGEST.....

// -- CONTINUING DISCUSSION -- //

             "Social Search Optimization"
                         ~ Gyppo
                         ~ SEOEnquirer


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==> Social Search Optimization

From: I-Search <>

Discussion: What particular skills and or tech from traditional 
SEO do you find most useful for your social (search) marketing?
Author tags get applied. Fun tips are appreciated!

From Gyppo: "I often try to help clients"

I often try to help clients make the most of what they already 
have first, this includes:

1. Ensure Analytics is setup in a way that reporting on SEO 
   allows you to take meaningful action.
2. Recovering links from press that haven't linked to them (but 
   mentioned their brand)
3. Teaching people within the organisation to think more 
   creatively about SEO in general (i.e. how should we consider 
   SEO as part of this campaign)
4. Use SEMrush to look at low hanging fruit - what are things we 
   rank position 20-50 on that with some work we could improve.
5. Build better relationships with people in their industry, do 
   favours for people. So in return when you need something 
   promoted or syndicated you have help at hand.
6. Reworking poor performing content.

People often get caught up in the fact that they need to add more 
content, or build more links rather than using their existing 
base to improve the leverage of the campaign. New stuff will be 
the cream then.


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==> Social Search Optimization

From SEOEnquirer: "Client's perception!"

Whenever I get a new client all they want to talk about is SEO. 
However I rarely take on a client that only needs SEO skills, 
whether they understand this fact or not. Why? 2 reasons.

1. SEO only is so boring!
2. Quite often it is not what the client's site needs.

The skills that end up impressing the client and keeping them 
long term are my Competitor Analysis skills and my Conversion 
Optimization skills.

Having said all that, the skill I think that is "my best" the one 
I am glad I have is my ability to convert the client from an SEO 
only client to a full service client. This typically takes less 
than a month.

Stay tuned,
I-Search

 


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